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Aug/09
All eyes on: Eio Clothing / Rakes & Strays
You may remember the last 'all eyes on' feature we did with Ben Thomas of Kneedeepinsleep - an indie clothing company. Here we're continuing the 'all eyes on' series with an interview with James Lee, the creative director of both ExcessIsOk and Rakes & Strays. I'm sure you've all at least heard of - if not are familiar with - Eio clothing; they're a cutting edge, limited edition brand which has been worn by the likes of Calvin Harris, The Klaxons and Cansei De Ser Sexy. And they've recently gifted the fashion world with a sister brand - Rakes & Strays.
Aug/09
Reprint lust: Isometric by EIO
Ohhhhh, how we love this tee from EIO clothing. Everything from the green on white to the funky shapes, we want to be wearing it right now. Sadly life isn't always fair and, alas, this is one such occasion. Much to our disdain this design is only available in size large - and considering EIO's business model (limited edition lines of shirts) we doubt that it'll ever be available again. Isometric at EIO clothing.
Aug/09
New Excess Is OK website and brand launched
Yesterday saw the launch of the new EIO website and sister brand 'Rakes & Strays'. The new website is very similar to the old one, running on the Magento eCommerce system, with the big difference being the introduction of the 'Rakes & Strays' tab.
On first look, the name and logo seem like they should belong to a high end suit tailor or gentlemens clothing brand, however most of the garments on the site look like they'd be more at home under the EIO label. The designs are very similar, if a little less cutting edge, to the current EIO line; and one has to doubt what the merits of launching such similar clothes under an unestablished brand are. Continue reading...
